What is Google AMP? The Google AMP Project is a way of fast-tracking content to mobile devices. It improves upon the traditional model of serving mobile content because it relies on a specific form of HTML, called AMP HTML, to strip down the presentation of content. Here’s an example of what an AMP page looks like when rendered on an iPhone 6. Read complete article @ http://www.shreyasdesai.com/how-googles-amp-will-affect-your-online-marketing/